.Column Sights: 15.Ever pondered exactly how an electrical designer winds up running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the herbal tea on The Adrian Program.Key takeaways:.Why investing algorithms caused solitude (and a career pivot).The magic formula: credibility + consistency = influencer effectiveness.B2B influencer marketing in Asia: It's coming, however gradually.AI influencers: Cool, yet possibly will not replace your BFF's Instagram.The settlement complication tormenting influencer advertising and marketing (as well as exactly how Partipost is actually tackling it).Enjoyable truth: Jonathan's dad anticipates Mondays. Yes, you read that right.Profit: The influencer marketing landscape is advancing much faster than you can easily point out "wipe up." Coming from micro-influencers to artificial intelligence characters, the game is changing-- yet credibility still preponderates.Therefore, before you underrate that pal along with 200 followers as "not prominent," always remember: on the planet of nano-influencers, your bestie may merely be actually the upcoming major trait.Tune in for additional influencer insights and possibly get a pointer or two for your very own Instagram video game!